Influence - The Psychology of Persuasion. Psychology of Persuasion. The Psychology of Winning. The Psychology of Selling Full description. Mastering the art of persuasion Mastering the art of persuasion.
Full description. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.
His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
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Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. I read Cialdini's book about five years ago and have been hooked ever since. It is simply a superb book about influence. Cialdini believes that influence is a science. This idea attracted me.
As a rhetorician, I have always thought of persuasion as more of an art.
Cialdini, however, makes a first-rate case for the science point of view. But maybe most importantly, he makes his case in a well-written, intelligent, and entertaining manner. Not only is this an important book to read, it is a fun book to read too. A chapter is devoted to each and you quickly see why Cialdini looks at influence as a science.
Each principle is backed by social scientific testing and restesting. Each chapter is also filled with interesting examples that help you see how each principle can be applied. By the end of the book, I had little doubt that these are six important dimensions of human interaction. I highly recommend this book to all professionals. It does not matter if you are a manager, sales person, pastor, or non-profit volunteer.
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The ideas in this book, once applied, will make it easier for you to accomplish your goals. In a video featuring the author, Professor Cialdini even goes so far as to promise that these principles can help you influence the most resistant of all audiences--your children. With a claim like that, who wouldn't be intrigued? My advice is to read this sooner rather than later.
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You will be quite glad you did. Most books of applied psychology fall prey to one of two weaknesses: Either they lack scientific content or over-simplify or they present solid information in an academic manner that readers find difficult to absorb and apply.
Robert Cialdini's book stands out brilliantly from these books. Ultimately, you will discover how to use common psychological principles to increase your sales potential and boost your profits. We have partnered with some of the strongest names in the insurance industry and proudly serve independent agents from coast to coast. Check us out on Social Media! All Rights Reserved. It is for licensed insurance agents only.
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